There are plenty of hair care gimmicks in Greensboro, NC. Marketing is a great way to call attention to products and services, but are their claims of being able to make your hair lush and abundant too good to be true? How can you tell before you buy the product?
Spotting gimmicks requires some critical thinking, healthy skepticism and a little research. Here’s how to spot a gimmick so you won’t waste your hard-earned money.
What is a gimmick?
A gimmick is a method of getting people to buy a product—often at a higher price than other alternatives—without adding significant value. A great example of this is women’s razors. They’re often marketed as being made especially for women, but the products are virtually identical to men’s razors except for color. This phenomenon is referred to as the “pink tax”—marketing products to women by changing the color and raising the price—and it’s a perfect example of a gimmick.
Is it marketed to specific groups?
Just because a product is marketed to a specific group doesn’t automatically mean it’s a gimmick, but it could be one indication. For example, hair care designed for curly or Black hair often has significant moisturizing effects, because that’s a legitimate concern for these hair types. If the group is too broad, however—for example, men’s products—there’s probably nothing in it to make it worth a higher price, except for a different scent.
Is it priced higher than similar products?
Next, compare the price. Is the product priced higher than similar products of the same quality? Naturally, salon hair care is going to be more expensive than drugstore brands, since they often use higher-quality ingredients.
Does it make you feel inadequate by promising to “fix” something?
The vast majority of marketing gimmicks are designed to make you feel like you’re missing something that can only be solved with their product. Sometimes this is legitimate, like hair care designed for your specific concerns—but if it’s not backed by science, beware. Find out if the effects they claim are actually achievable before you buy. This requires some research, but it’s worth a quick internet search to save money. Many consumers waste hundreds of dollars each year trying products that make wild claims and deliver few results, if any.
Are there reliable consumer reviews?
Another smart way to spot hair care gimmicks is to look at online reviews, and evaluate the sources carefully. For example, many beauty magazines receive free samples to try and promote—look to see if they’re paid reviews or if the magazine makes other disclosures. The same goes with reviews on online stores—beware of reviews from accounts that only have one review or make wild claims. Instead, look for overall patterns, like “this is good for my fine, straight hair.”
When you apply critical thinking to your hair care purchases, you’re much less likely to fall for hair care gimmicks.
When you need non-surgical hair replacement in Greensboro, NC, Raveen Hair Replacement is here to help—call today!